Article: "Whole Foods, Lanny Davis, and the Attack on the FTC"
Excerpt(s): Whole Foods CEO John Mackey telling his board of directors: "By buying them we will ... avoid nasty price wars in Portland (both Oregon and Maine), Boulder, Nashville, and several other cities which will harm our gross margins and profitability. OATS may not be able to defeat us but they can still hurt us. Furthermore, we eliminate forever the possibility of Kroger, Super Value, or Safeway using their brand equity to launch a competing national natural/organic food chain to rival us .... [Wild Oats] is the only existing company that has the brand and number of stores to be a meaningful springboard for another player to get into this space. Eliminating them means eliminating that threat forever, or almost forever."
Link to Full Story: http://www.corporatecrimereporter.com/wholefoods012109.htm